Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for success. But achieving high rankings in those results requires
Blog Pages
Ridge wallets launched via a Kickstarter campaign in 2014. Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge’s chief operating officer. He told me, “We sponsor a lot of influencers
The U.S. Securities and Exchange Commission has modified rules that affect how companies can raise capital via direct listings and equity crowdfunding. Direct Listings Previously, in a direct listing, a company could sell existing shares (from employees and private investors) on public stock exchanges. Unlike initial public offerings (IPOs), which sell newly-issued shares, no new
High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages sent via major carriers, including UPS, FedEx, and the United States Postal Service. Those carriers and others offer various forms of indemnification. But
Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic. Core Web Vitals, which focus on site speed, is Google’s attempt at rounding out
As businesses move their sensitive data to the cloud, security becomes an increasing concern. However, many cloud storage platforms now offer sophisticated encryption features for minimal cost. Here is a list of secure cloud storage platforms. All of these offer encryption and additional security features to prevent breaches and foil ransomware. Several offer free plans.
All of us here mourn the death last month of Hamlet Batista, our friend and contributor. Hamlet first appeared in Practical Ecommerce in an interview. A mutual acquaintance, an SEO practitioner, had suggested that we publish his views. “He’s really smart,” the acquaintance told me. “He’s applying for a genius visa.” “Too Much SEO Can
Successful brands make a point of building long-term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. It requires support, transparency, and communication. The lifetime value of a customer is an important metric. It’s the average amount of money consumers spend on a
From site launches to software integration to performance enhancements, managing an ecommerce technology stack is complicated. Many companies could use help. “As the marketplace for ecommerce [software] starts to broaden and becomes more complex, adding platforms and apps [can be] really hard, especially for small and medium-sized companies,” said Mark Wexler, a founder and partner
Patrick Coddou’s company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We’re both direct-to-consumer ecommerce merchants selling premium grooming items to males. We’re competitors, in other words. But we’re also friends. I interviewed Coddou in August 2020 for an
Consumer purchasing practices transformed considerably in 2020. Ecommerce websites experienced remarkable development. Settle in 2021 to take advantage of that energy and also transform even more site visitors. Below are 3 ideas to aid. 3 Conversion Tips Invite customers based upon the referring web site. Present welcome messages to brand-new as well as existing customers
Keeping ecommerce clients reduces prices and also increases revenues. In 2021, consumer retention might be important. “At the start of the pandemic, general retail sales were down. However after that a significant change happened, as well as it was without a doubt the biggest approach ecommerce that we have actually ever before seen,” stated Joe
Automating key performance indicators streamlines data collection and enables real-time reporting. Ecommerce KPI data typically comes from a website, Google Analytics, Google Ads, social media, and more. Real-time collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform for the modern marketer. To help, I’ve created a free Data
Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. Nano Nano Nano is a
Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords and audiences. In December, for example, Insights reported that searches for “mixer” were up 23 percent month over month. Insights reported a
Article by Michael Jenks
Blogs are an essential component of any pro service firm’s small business development and social media marketing and advertising yet so several fail to have one or to use it to anything like superior effect! Social media marketing and advertising is all
Article by Chuck Crawford
Today one of my clients asked me the million dollar question about whether or not he should sell advertising on his company blog. My answer, every time a client asks me this, is… Hmmm. The reason I always stop to think about
Article by Kevin Brewer
Every WordPress blogger as well as end user comprehends the importance of retaining typical backups for their WordPress installations as a whole. However it has rewards in terms of web development, additionally, it will become an simple victim for hackers. Unfortunately, in
Article by Sherry Lee
In just more than two months a brand new WordPress plug-in captured the focus of bloggers. The reviews sky-rocketed overnight. The creator of this plug-in 1st launched it inside the Warrior’s forum, an world wide web advertising forum exactly where folks find
Article by George Tobin
Weblog marketing and advertising is anything that all blog owners do. They industry their weblog to ensure that they are able to get readers, and make a profit from their blogs. Promoting their weblog usually means to obtain it on the market