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Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants, wholesalers — attracting a steady flow of site visitors from organic search results is vital for success. But achieving high rankings in those results requires

Ridge wallets launched via a Kickstarter campaign in 2014.  Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge’s chief operating officer. He told me, “We sponsor a lot of influencers

The U.S. Securities and Exchange Commission has modified rules that affect how companies can raise capital via direct listings and equity crowdfunding. Direct Listings Previously, in a direct listing, a company could sell existing shares (from employees and private investors) on public stock exchanges. Unlike initial public offerings (IPOs), which sell newly-issued shares, no new

High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages sent via major carriers, including UPS, FedEx, and the United States Postal Service. Those carriers and others offer various forms of indemnification. But

Google stated in November that Core Web Vitals would become a ranking signal in May 2021. When Google announces such a change, heed the warning. The sooner you prepare, the better the chance of preserving or improving your organic search traffic. Core Web Vitals, which focus on site speed, is Google’s attempt at rounding out

As businesses move their sensitive data to the cloud, security becomes an increasing concern. However, many cloud storage platforms now offer sophisticated encryption features for minimal cost. Here is a list of secure cloud storage platforms. All of these offer encryption and additional security features to prevent breaches and foil ransomware. Several offer free plans.

All of us here mourn the death last month of Hamlet Batista, our friend and contributor. Hamlet first appeared in Practical Ecommerce in an interview. A mutual acquaintance, an SEO practitioner, had suggested that we publish his views. “He’s really smart,” the acquaintance told me. “He’s applying for a genius visa.” “Too Much SEO Can

Successful brands make a point of building long-term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. It requires support, transparency, and communication. The lifetime value of a customer is an important metric. It’s the average amount of money consumers spend on a

From site launches to software integration to performance enhancements, managing an ecommerce technology stack is complicated. Many companies could use help. “As the marketplace for ecommerce [software] starts to broaden and becomes more complex, adding platforms and apps [can be] really hard, especially for small and medium-sized companies,” said Mark Wexler, a founder and partner

Patrick Coddou’s company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We’re both direct-to-consumer ecommerce merchants selling premium grooming items to males. We’re competitors, in other words. But we’re also friends. I interviewed Coddou in August 2020 for an

Consumer purchasing practices transformed considerably in 2020. Ecommerce websites experienced remarkable development. Settle in 2021 to take advantage of that energy and also transform even more site visitors. Below are 3 ideas to aid. 3 Conversion Tips Invite customers based upon the referring web site. Present welcome messages to brand-new as well as existing customers

Keeping ecommerce clients reduces prices and also increases revenues. In 2021, consumer retention might be important. “At the start of the pandemic, general retail sales were down. However after that a significant change happened, as well as it was without a doubt the biggest approach ecommerce that we have actually ever before seen,” stated Joe

Automating key performance indicators streamlines data collection and enables real-time reporting. Ecommerce KPI data typically comes from a website, Google Analytics, Google Ads, social media, and more. Real-time collecting and reporting from multiple data sources is possible in Google Data Studio, an excellent platform for the modern marketer. To help, I’ve created a free Data

Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released in the last year. All are free for commercial use, though several are from larger premium font families. Before using a font, be sure to verify its terms. Nano Nano Nano is a

Google Ads introduced Insights in late 2020. The new beta feature will roll out to advertisers in the coming months. Similar to the Keyword Planner, Insights provides advertisers a sense of trending keywords and audiences. In December, for example, Insights reported that searches for “mixer” were up 23 percent month over month. Insights reported a